Improvements are left as an exercise to the reader (and the designers).
AmEx wanted to know if I received my credit card promptly, but worded it so that the measure or satisfaction was inversely related to the time it took. If it took less time than I expected, I should rate that the time "Exceeded Expectation"?
See: stimulus-response-compatibility
I decided to read The Nation on my Kindle, instead of my Nook. To cancel the subscription, my first option is "Cancel", which will not cancel my subscription.
See: stimulus-response-compatibility
