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YIUX Tables of Contents: 14

You in UX 2014 2014-05-05

Fullname:YIUX 2014: You in UX Global UX Career Summit
Editors:Gayna Williams; Tracey Lovejoy
Location:World Wide Web
Dates:2014-May-05 to 2014-May-22
Standard No:YIUX14
A Conversation with Don Norman: Reflections from a UX Guru on the Profession of Design BIBADetails 1
  Don Norman
When people are asked to identify a UX guru, "Don Norman" is the most frequent response. Don has published 19 books and countless articles on user experience. His classic publication The Psychology of Everyday Things was first published in 1988 and because of its long-term relevance to the design world was revised last year with new examples and an expansion to include the role of emotion in user experience. In the interval between the two editions, expectations regarding product and services in technology and other industries have shifted significantly. Don is one of the first successful UX pioneers and continues to be a UX giant in industry, whose thoughts and opinions are highly valued by companies that want to deliver the ultimate user experience. We are fortunate to have Don as the keynote guest at our You in UX summit, where he will share his thoughts on the evolution of the UX profession and the industries we support. We also hope you'll take the opportunity to bring your burning UX career questions and obtain his sage insights.
Free Advice: You Get What You Pay For BIBADetails 2
  Paolo Malabuyo
Do you feel you need to figure out how to make Agile work for UX since that's how everyone else is doing it? Should you try to create disruptive experiences if you don't like how things are going? Should you trust your gut and not worry about the potential pitfalls ahead of you? Throughout your design career you'll receive lots of free advice. Some may be good and some may be bad. However, beware of the good sounding advice that actually isn't right for the situation, problem or you. Paolo Malabuyo is the VP of Advanced UX Design at Mercedes-Benz R&D and has been a UX designer for 19 years. He has been the recipient of lots of advice, both solicited and unsolicited, that has both helped and hindered his career development. Sometimes what appeared sound advice at the time later became, not just irrelevant, but actually caused problems. He will share the top three pieces of advice he received that weren't helpful and yet knows other UXers are still receiving the same advice today. He wants to set the record straight and tell others why they should ignore certain types of advice and take alternative paths. He will provide real-world examples from his own career which spans the domains of enterprise, gaming, social, and automotive to illustrate a set of lessons he's learned over the years.
   Top Career Takeaways & Learnings for You:
  • How to think more critically about design and process
  • Approaches to become a more effective designer and leader
  • Behind-the-scenes stories of where practice met theory
  • Career Conversations: Communicating Your Aspirations with Clarity and Impact BIBADetails 3
      Tonya Peck
    Are you still expecting your boss to know exactly what you want for your career progress and disappointed when progress doesn't happen? Have you heard that you're responsible for your own career, but feel cheated because someone else should be doing more to help you? The truth is you can probably do more to help yourself make the progress than you're currently doing.
       Tonya Peck, Director of Global Learning and Development at frog design, has developed an approach for having the crucial career conversation at work. The approach provides individuals with a framework to prepare for the conversation so they can understand exactly what it is they want and what they need in order to achieve it. Then the next step is then having a plan and awareness of conversation tactics to engage in the critical career conversation with a manager, mentor, or peer.
       Large organizations have rarely provided people in the UX profession with a clear systematic path to career progression, often because the numbers were small and diversity of responsibilities broad. Organizational documented approaches provide some assistance, but to have the career you want requires you being proactive and intentional with critical conversations.
       The approach Tonya will share is not only powerful for career conversations, but for any quality conversation where you need to work towards a shared outcome.
       Top Career Takeaways & Learnings for You:
  • How to explore and consider what it is you want
  • An approach to prepare for an effective conversation whether you're the coach
       or coachee
  • A framework for having a quality career conversation
  • Design and the Speed of Competition BIBADetails 4
      Patrick Whitney
    For almost twenty years three trends have contributed to the growth of human-centered design:
  • Technology driven products and services continue to become more complicated.
  • The life span of products and services, and often the companies that make
       them, continually get shorter.
  • The choices offered to consumers continue to grow, creating the dilemma
       characterized by companies knowing how to make almost anything, while being
       less and less certain about what to make. Designers have thrived in this situation because they look beyond features and see UX as a holistic system of interactions with all of the touch points that are relevant to users.
       In many ways design has succeeded. It is normal for design and research to be included up front. But now that it is standard procedure it no longer provides a competitive advantage, thus the speed of competition has increased.
       Companies have decreased time and certainty, which pressures designers to reduce the time to develop deeper insights. Add to this that for every ten or twenty ways for a project team to create a better user experience only one will lead to a viable business. This situation presents new opportunities for design. The ability to see problems in a broader context focused on the company, not just the user experience, is required to help identify what to build given all of its options.
  • Getting "There": Embracing the Evolution of UX and Design Career Opportunities BIBADetails 5
      Thomas Lockwood
    The corporate world is changing. Fast. And there is a growing hunger to understand the power of design, user experience and creativity. But what are companies really looking to achieve? How can companies adopt a "creative class" or design thinking mentality? And how should creative UX professionals capitalize on these rapidly evolving and expanding corporate needs? Drawing from his extensive UX experience of working with UX leaders and companies globally, both as an advisor and leadership recruiter, Thomas Lockwood will explore the current opportunities in UX, and design at large, from a corporate and global point of view. He'll provide a perspective on industry changes in product and service design departments, including customer experience and innovation, and provide a few interesting company cases. He'll share his thoughts on relevant trends in organizations, and discuss the links between UX and other key corporate functions like innovation and customer experience.
       Top Career Takeaways & Learnings for You:
  • A global industry informed point of view of where UX careers are heading, and
       how to get "there"
  • Suggestions for career advancement and career tracks to support the future
       changes with a little career coaching
  • Insights for how managers should consider recruiting great people, build
       organizations and expend UX capabilities to support the predicted changes
  • PANEL -- Getting the Job You Want: Insight & Advice from UX Recruiters BIBADetails 6
      Thomas Lockwood; Bobby Morgan; Carrie Smith; Angela Yeh
    Have you been considering a job change, but feel intimidated about starting the process? The reality is there are more UX jobs out there today than there are qualified UX professionals to fill them. Companies are looking for UX talent to shape the future of their products and services. If you are willing to work hard and know how to work smart, you can find the job you want. And this panel can provide you with strategies to success! What are the skills recruiters and hiring managers are looking for today? What are the most common mistakes people make during the interview process? How can you enhance your resume and portfolio? This panel of experts can tell you. This group of recruiters has cumulatively placed thousands of designers and researchers with major companies around the globe, and gathered tremendous insights in the process. Take control of getting the job you have been dreaming about by learning from the experts.
       Top Career Takeaways & Learnings for You:
  • Skills recruiters and managers are looking for today
  • How to demonstrate your unique gifts and excellence
  • The biggest mistakes people make while looking for a job
  • Tips to enhance your portfolio and resume
  • Elevating UX through the Introvert/Extrovert Spectrum BIBADetails 7
      Angela Craven; SuAnne Hall
    Behind every successful design engagement is a well-rounded dynamic team. However, the culture and expectations of design agencies are largely built around the outspoken, gregarious personality. Group brainstorming, on-the-fly presentations, and open workspaces have become the norm in design settings. For many of us, encountering personality types with more intensity than a high school debate team has become a daily challenge, so how can we all be successful while still staying true to our naturally-effective styles of working and communicating?
       As fellow introverted UX designers ourselves, we set out to discover just how many designers tend to be more on the introverted spectrum, and also uncover what makes them successful, what makes them tick, and how they use their introverted qualities as leaders to round out their teams and create great designs and experiences. In our findings, we heard deeply personal stories about lessons learned when going against natural tendencies and pretending to be a gregarious and spontaneous conversationalist, and inspirational stories about how displaying quiet confidence can be effective when dealing with powerfully strong voices in a large meeting. Whether the idea of introversion speaks to you, or you more readily identify with more extroverted qualities, everyone can benefit from tapping into their quiet side.
       Your career will benefit from a year's worth of research on this topic and advice from introverted leaders in the UX industry.
       Top Career Takeaways & Learnings for You:
  • How to use introversion to your (and your team's) advantage, by combining
       introverted and extroverted skillsets in order to make super teams of design
  • Whether employing quiet strength or charismatic persuasiveness, how to be a
       successful leader and influencer by utilizing skills that come naturally to
  • How to stop seeing introversion as a weakness, and recognize the powerful
       characteristics and skills inherent to introverted designers
  • How Working Abroad Can Help You Reawaken the Designer Within BIBADetails 8
      Melora Zaner-Godsey
    Have you daydreamed about working in another country? Have you wondered about the pros and cons of moving abroad?
       Melora Zaner, Senior Director at Yahoo Design APAC, is an American that has spent the last 9 years in Asia working for multinational organizations. When Melora was still in the US she abundantly conducted international research -- disappointed to discover the hard way that it wasn't enough to develop global products. So she embarked on a journey to become a truly global designer. She decided to immerse herself in the culture, moving to Shanghai to build design studios across several markets in Taiwan, Hong Kong and China. Nine years later her experiences abroad have transformed her into a Change Agent and a far more inspiring leader.
       Melora will share how seeing the world through new eyes changed her as a person and allowed her to fall back in love with Design. Each day presented new challenges, such as navigating large cities with unique cultures and language, negotiating the price of services & goods using hand gestures, and growing young designers with little to no English skill to have common design process, language and skills. She found these designers to be hungry to learn, innocently innovative and inspiring. This reawakened her to the fact that design problems, and hence design inspiration, can be found all around us. These challenges allowed her to learn what she was truly capable of, growing her voice, creativity and confidence along the way. Melora will also discuss the challenges she and many others face working away from corporate headquarters and how she successfully navigated those complexities. We can all imagine what it would be like to leave all we know behind in search of inspiration and knowing!
       Top Career Takeaways & Learnings for You:
  • The benefits and challenges of working and living abroad
  • The necessary state of mind to be successful when working and living abroad
  • Deciding Whether You Want to Be an Independent UX Consultant and Succeeding If You Do! BIBADetails 9
      Cory Lebson
    Have you ever considered becoming an independent UX consultant? But not sure what might be involved or how to make the leap? Cory Lebson, Principal of Lebsontech and President of UXPA International, has been a user experience consultant for 20 years. He started his own consultancy and has written and spoken about what it takes to become a successful UX consultant. In this session Cory will talk openly about the pros and cons of being independent, as well as help you think through what needs to be done before making the leap. In addition Cory will share what to do once you have committed -- how to build your brand and network, how to setup benefits, and how doing UX related things without pay can help keep you employed. If you have ever considered becoming an independent consultant you want to miss Cory's wisdom, humor and tales of caution!
       Top Career Takeaways & Learnings for You:
  • Necessary personality and leadership skills you need to become an independent
  • UX experiences you should have before making the plunge
  • How to get that break-away project that will allow you to get started
  • How to brand yourself and build a large enough network
  • How to generate benefits (such as health insurance, other kinds of insurance,
       retirement, and vacation days) that are equal to or better than what you can
       get from an employer
  • Using Your Powers for Good -- As a Career BIBADetails 10
      Cyd Harrell
    Almost every UX practitioner will tell you they entered the field with hopes of making the world a better place. But often our daily jobs creating commercial products, optimizing funnels, or improving entertainment experiences for already privileged people don't satisfy that desire. Yet those are the obvious jobs that are available if you want to be paid for UX work. Recently, however, a whole world of civic design has blossomed. There are opportunities to improve the experience of voting, participating in public dialogue, even paying parking tickets -- in short to make the lives of many, many people better through work on the citizen experience.
       Citizen experience advocate Cyd Harrell will share her path from financial services through consulting to a full-time civic UX career. She'll discuss various models and opportunities for every practitioner to work on design problems that really matter, whether as a sideline or a major career focus. The public sector is undergoing an awakening about design, very similar to the private sector's awakening to UX 15 years ago -- it's an incredibly exciting and rewarding time to apply your abilities to the public good.
       Top Career Takeaways & Learnings for You:
  • What is changing in the public sector to make it welcoming to UX design
  • The different types of opportunities for UX work in the civic world
  • How to present the value of your skills in a space dominated by developers
  • Navigating Change by Fully Embracing the Twists and Turns BIBADetails 11
      Donna K. Flynn
    Crooked paths through life and work are a marker of rich experience. How can you harvest wisdom from all the experiences you collect along your crooked pathways? How can you own your journey, even when you're not sure what's around the next corner? And how do you choose to tell the story of your life? Donna Flynn has made masterful transitions throughout her career, from cultural anthropologist to international policy work to UX Research Manager at Microsoft and most recently to Director of WorkSpace Futures at Steelcase. In this talk, Donna will share things she discovered along her own twists and turns that help her leverage each experience along the way -- such as learning more from your mistakes than your successes, maintaining a beginner's mind, and reframing your experiences and skills to open doors into new challenges, new disciplines, new industries. Few of us trod a truly linear path through our career, but we all have a rich compendium of experiences to weave into a narrative that can empower us in every future step we take.
       Top Career Takeaways & Learnings for You:
  • How to harvest value from the full range of your experiences
  • Reflecting on mistakes as an opportunity for change
  • Designing your career as an iterative, nonlinear journey
  • Taking the Long View with UX: Successful Leadership Strategies that Involve Building Trust, Empathy, and Relationships BIBADetails 12
      Patañjali Chary
    Getting user experience to the business leadership table is often thought of as a process of just building the right kind of user experience team, collecting and sharing reams of usability engineering data, and educating, even convincing people that "we are worthy" as UX professionals to have a seat at the "big" table, and perhaps just "holding out". But are these kinds of strategies, like "design by two-by-four" really effective in the end? Is there a better way that actually works in the long-run?
       What it actually takes to EXECUTE on a product designed for the marketplace (and not just come up with great ideas that never get built -- a far too often heard outcome in UX circles) is an entire set of collaborators. Business is all about trust and relationships, and therefore, so should UX be.
       Patañjali Chary, Vice President of User Experience at Ultimate Software, will tell you that in the end, it's all about building trust, empathy, and forging solid relationships with the entire product team and beyond. He understands that UX folks can sometimes be "nervous" when their designs are not accepted out-right or in "the now". Rather ironically, it's about learning to strategically "let go". In this talk Patañjali will discuss how he coaches his organizations to take the long view of UX success by first focusing primarily on building partner trust, even over compelling design, which requires a high level of patience and empathy.
       Top Career Takeaways & Learnings for You:
  • How to build trust so that collaborators view you as a critical partner in
       the business process
  • How to evangelize User Experience to partners to build strong understanding
       and cohesion
  • How to leverage some powerful B-school tools and strategies to plan a UX
       strategy, just like a business does
  • How to keep UX teams motivated when the goal is long term trust, rather than
       short term design wins
  • Adventures of a UX Executive: Advice, Lessons and the Superpowers You'll Need BIBADetails 13
      Catherine Courage
    What are the responsibilities that come with the title VP, especially when getting the title means moving to a new company that hasn't previously had someone in that position before? How do you decide if it's the right move for you? How do you decide if the company is genuinely going support the role and not going to expect miracles overnight? If you have a UX VP does that mean you finally have a UX nirvana working environment for people working on the team? Catherine Courage found herself in this position almost 5 years ago, when she was approached by Citrix to become their first VP of User Experience. She accepted the position after some careful consideration about what she wanted and what the company expected. Her success on the job has been recognized with her promotion to Senior VP two years ago. Catherine will share her journey from UX director to Senior VP and her approaches for successfully transitioning to executive management and what her day job now looks like, and a few of the surprises of being an executive. She will also reflect on what opportunities are now available to her UX team because there is an SVP of UX, and also the challenges that go with it.
       Top Career Takeaways & Learnings for You:
  • How to evaluate if you really want an executive position, and if a company is
       ready to support it
  • Strategies to make a successful transition to a strategic senior UX
       management role
  • How the day-to-day work of the UX team changes when there is a VP of UX in a
       large organization
  • Career Shifts: Making a Change When You WANT to... Not When You HAVE to BIBADetails 14
      Joey Benedek
    Are you considering a change? Perhaps changing the product you work on? Maybe wanting to switch to a new discipline? Or even considering changing companies? We all need to make changes to stay engaged and grow our sense of personal mastery. But what are the best ways to make career shifts? Joey Benedek, Director of Software Product Management at Blackberry, has made a variety of shifts during his career such as moving from UX Research into Product Management, moving from individual contributor to people manager and then executive, moving from one company to another. Across his journey Joey has critically examined the process of career change starting with the motivations for change such as a desire for personal growth or promotion, the enriching and sometimes surprising benefits of making a career shift and finally how a move can most seamlessly be accomplished by exploring opportunities, leaning into your network of trusted advisors and being careful not to shift too many variables at the same time. Join Joey as he recounts his own shifts which have led him to a well-rounded, successful and fulfilling career.
       Top Career Takeaways & Learnings for You:
  • The big motivators for career change
  • The powerful and sometimes surprising benefits of making a change
  • How to carefully orchestrate a shift for optimal results
  • Two Shades of Green: Working at a Design Agency vs. Working on a Company UX Team BIBADetails 15
      Tjeerd Hoek
    Ever worked at a company and wished you had the opportunity to work with multiple clients on completely different projects in very different domains? Or worked at an agency missing the opportunity to, for once, drive a great idea to its full completion, wishing you could 'own' on a single product through to release? Design leaders on either side of this fence often cannot escape the notion that the other situation is more desirable, especially when you're having a tough day. But exactly how do these two environments compare? If we got to walk in the shoes of the other person what would we learn, and what could we do differently?
       Today Tjeerd Hoek is VP of Creative for Europe at frog's studio in the Netherlands, but before joining frog seven years ago he was UX Director at Microsoft responsible for shipping major products like Windows and Office. He has the experience of working in both worlds in senior UX leadership positions. Tjeerd will share his journey of transitioning from an in-house design organization to a design agency. He'll consider the differences and unique challenges of the situations, and what experiences were invaluable from being a leader in a large software company as he moved to a globally operating innovation firm active in many different segments of industry. He'll also reflect on what he's learned from his agency experience that he now thinks would've been valuable when managing a UX team in a corporation. As an experienced UX leader Tjeerd will have perspectives on what these differences mean as a manager of UX organizations and as a leader in the client and team relationships.
       Top Career Takeaways & Learnings for You:
  • How skills and approaches can be adapted to new situations
  • What the unique challenges and points of satisfaction are with the different
       work types
  • How to prepare for making career shifts across these different work types
  • PANEL -- Moving through Management: What it Takes to Manage UXers BIBADetails 16
      Chad Maxwell; Bojana Ostojic; Ian Swinson
    Are you considering becoming a manager? Are you already a manager looking to sharpen your management skills? Being a UX manager allows you to support and grow UX professionals which is a vital and rewarding experience. Our panel of experts are long time UX managers and will share their expert knowledge accrued in the trenches. The vision of management is often perceived to be the decision maker, working on the best projects and delegating the rest. However this group will tell you it is not as glorified as that -- it is the balance of managing demands from above and below, defending resources, relationship maintenance, glorified administration tasks and prioritizing time to be with your team. So why do people step into management and what keeps them there? Many reasons.
       This panel of talented managers will share their experiences as managers from what got them started, to what they have loved about being a manager, to key challenges they have faced along the journey. Whether you are already in management or considering the management path this panel will give you valuable insights and perspectives.
       Top Career Takeaways & Learnings for You:
  • Benefits of becoming a manager
  • Skills you need to be a great UX Manager
  • Strategies to respond to common challenges that new UX Managers face
  • What makes UX professionals unique to manage
  • How to know if you are ready to become a manager
  • A Path to Success by Throwing Yourself in Completely, All the While on a Cloud of French Perfume BIBADetails 17
      Genevieve Bell
    Have you ever felt like an outsider at the company you work at? As if you see the world in a different way than most of the people you work with? Have you struggled to make sense of industry and embrace their regimes of value, not just tolerate them? In 1998 Genevieve Bell decided to join Intel because she believed they were in the middle of the most important conversation happening in the world -- the future of internet technology. She deeply believed she had an important and unique perspective to bring to that conversation. However, she was a foreigner to the technology world. She describes her first days at Intel as feeling like Alice as she stepped through the looking glass -- everything was familiar and yet unfamiliar at the same time and the pace of technology was a white rabbit whizzing to and fro. So she turned an ethnographic lens on everyone and everything around her to figure out how to make what she was deeply passionate about relevant to her new colleagues. In this talk Genevieve will share her personal experiences of becoming crystal clear on what mattered to her and then finding a way to not just understand technology culture, but throw herself in completely, allowing her to make deep and lasting change.
       Top Career Takeaways & Learnings for You:
  • The importance of being crystal clear on what matters to you
  • Techniques to navigate a major shift by studying the new world around you
  • Strategies to help other people understand your gifts and how they are
       relevant to them
  • What's Holding You Back? Getting That Promotion is More Than UX Smarts BIBADetails 18
      Gayna Williams
    Have you ever asked your manager the question, 'What do I need to do to get promoted?' and received an unhelpful answer? Or have you worked incredibly hard to later realize your manager didn't appreciate what you did? Most of the time it's not your design or research skills that are influencing promotion decisions, but less tangible skills that managers have a hard time identifying and giving feedback on.
       As a UX Director at Microsoft Gayna Williams interviewed other UX Managers to gain clarity on the skills that got UXers promoted and the mistakes that stalled their promotion paths. The results were consistent across UX Managers, and as it turned out, across other disciplines, too -- there is a common set of fuzzy skills that contribute to balancing out a portfolio of career skills. The key lies in reframing the conversation from getting yourself promoted, to thinking about what you can do to be indispensable to your manager. Gayna now works as a career and leadership coach and has turned this work into a powerful self-mentoring guide, consisting of thought provoking questions that have propelled individuals into action. In this session Gayna will expose common missed opportunities that can hold you back from promotion, and how you can start taking action on these opportunities in your current job.
       Top Career Takeaways & Learnings for You:
  • Common mistakes that hold back UXers from being promoted
  • A set of questions you can use to assess your "fuzzy" skill set
  • How to create an action plan to practice the "fuzzy" skills in your current
       job every day
  • How to switch focus to becoming indispensable at work
  • Build a Twenty-first Century UX Career: Passion, Purpose, Profit BIBADetails 19
      Surya Vanka
    How does a large company transform itself from a technology led company to a user experience driven company? How do the skills, responsibilities and partnerships of designers and researchers change as the transformation is happening?
       Surya Vanka has been User Experience Director responsible for best practices and UX engineering standards at Microsoft. He will unpack the five principles underlying Microsoft's innovative, integrated user experience model. He will showcase a ten year journey of developing an authentic design voice and language, and describe how this was born from clarity of purpose and a shared sense of mission. He will offer insights drawn from the cultural transformation of a large company that was known for technological prowess into one that is driven by user experience.
       Top Career Takeaways & Learnings for You:
  • Stages required to help a company transform from being technology led to UX
  • Anticipating the changes that will happen to your career as the
       transformation occurs
  • How to apply a five principle integrated UX model to everyday Design Thinking
  • UX Career Framework: 8 Dimensions to Help You Build a Plan and Move Forward BIBADetails 20
      Ian Swinson
    As UX professionals we spend a ton of time talking about design and research activities but relatively little time talking about or formalizing a framework for planning and nurturing our careers. While many of us have access to formal career ladders, they are often interesting artifacts, but rarely useful tools to help you plan short-term or long-term goals. In addition years of public and contentious discussions about formalizing the UX profession have spawned lively debates with little concrete progress.
       To address this gap Ian Swinson, Senior Director or User Experience at SalesForce.com, conducted interviews with senior User Experience professionals across industries to investigate what have been pivotal moments in their careers. The result is the creation of a UX specific career framework and workshop that helps you systematically think through your skills and interests, then frame those into potential career paths. That insight then enables powerful and directed career conversations between managers and employees. At its core the process treats career planning as a design exercise.
       This UX Career Framework is not meant to serve as the ultimate expression of the myriad UX career variations. However, it is a powerful step forward in establishing a dialog about UX careers, what makes them unique, and how we can ultimately take control of our careers and design the future.
       Top Career Takeaways & Learnings for You:
  • A deeper perspective on who you are, what you need, and how to use these
       insights to systematically think through how your skills and interests
       combine into potential career paths
  • How to lead an effective career conversation with your manager or your
  • Short and long term tactics to put your career plan into action
  • Beyond the Money: The Joy of Using Your Skills to Help Someone BIBADetails 21
      Dana Chisnell
    What does it take to change the world using your UX skills? Have you found yourself searching for a project beyond your day job that would allow you to give back? Dana Chisnell is the person election officials across the United States call on when they need to do something about ballot usability and design. In fact, Dana is one of the US leading experts on the design of voter guides and ballots. But she didn't set out with the goal of becoming famous for this work. In this session Dana will share how her life changed because she recognized she had something to share. Not something to sell. Not something to get her rich. A set of skills she could share with people that wouldn't otherwise have them. It began in 2000 when Dana realized the issue with the US presidential ballots was not one of technology, but rather a design and usability problem. That single starting point launched a 14 year adventure that has led her to train thousands of government officials across the country, conduct extensive research and co-found the Center for Civic Design. Learn how following your natural curiosity can lead to rich experiences, new domain knowledge, thousands of connections and deep personal fulfillment.
       Top Career Takeaways & Learnings for You:
  • What you gain from using your skills to help someone
  • How to seek out arenas that could benefit from your unique skills
  • Ways to fund projects that are not funded by a paying client or your
  • Empowering Teams to Achieve Extraordinary Outcomes BIBADetails 22
      Mike Tschudy
    Have you ever felt like you are pulling a team against their will toward innovation? Are you ever frustrated when you can clearly see the path forward, while partners feel like your approach is too radical? It is these contexts and scenarios that make Mike Tschudy the most excited as a design executive. "There is no such thing as a boring design problem" Mike says plainly. Change can be difficult for anyone -- perhaps even more difficult in organizations that have been successful in the past and are hesitant to risk their current revenue stream -- a classic innovators' dilemma. However, that is often where innovation magic is ripe to occur. Mike has learned to move cultural mountains by hiring some of the best UX people, removing organizational and cultural barriers to risk taking, empowering them to have a daring point of view, building trusted relationships with partners then bringing everyone together to achieve extraordinary outcomes. Mike's idea of holding everyone accountable to extraordinary outcomes comes from having worked in diverse areas such as automotive, technology, medical and finance, as he has come to understand the patterns of what is necessary to grow great teams and achieve the unachievable. In this session Mike will share lessons learned across his experiences about what it takes to make an organization deconstruct their current offerings and then move to a new state. Specifically Mike will discuss how in his role as Head of Design for Intuit Consumer Ecosystem Group and Mint.com he has been able to help the organization redefine their mission from helping people manage their finances to empowering people to meet their dreams -- and why a transition like that is a backbone to energizing an entire company toward innovation!
       Top Career Takeaways & Learnings for You:
  • How to bring partners to the table in a way that fosters deep collaboration,
       rather than conflict
  • How to win over even the most resistant partners
  • Why design and innovation have to be fully owned by every member of the team
  • Strategies to build a healthy and energized UX team through empowerment,
       experimentation and accountability
  • Amp up Your Credibility with Leadership Presence BIBADetails 23
      Sabina Nawaz
    Leadership is not simply about performance and hard work. Leadership roles also go to those who look and act the part. The shorthand for this characteristic is "executive maturity," or "executive presence." How you show up as a leader might be a factor if you're a rock star designer or researcher yet find that your impact isn't as high as you'd like it to be.
       Sabina Nawaz has experience in software development as a leader of major products and as an architect of leadership development strategy across a global enterprise. She's currently a coach, trainer, and thought leader on the topic of leadership working with executives in many Fortune 500 companies. In this workshop she combines industry research with her work coaching leaders and her personal experience leading organizations. Sabina will coach you in the art of leadership presence and provide you with an action plan on how to raise your credibility as a leader.
       Top Career Takeaways & Learnings for You:
  • Understand the anatomy of leadership presence
  • Review common missteps in these elusive qualities
  • Have a strategy to get the attention of busy executives and maximize your
       impact with them
  • Create an action plan to practice every day to increase your leadership
  • Changing Times: Design is Not a Nicety but a Necessity. What Does that Mean to Your Career? BIBADetails 24
      Doreen Lorenzo
    There was a time when a designer in a company was considered to be someone in a black turtle neck sweater at the back of the room. Not so anymore -- design has moved all the way to having a seat at the table, participating in leadership think tanks, and influencing strategy in the C-suites. There's never been a time where design has been in such high demand.
       No one knows this more than Doreen Lorenzo, currently President for Quirky.com and previously President of frog Design. She has seen a tremendous increase in companies looking to design to save companies, create company cultural shifts, and deliver on the experiences their customers are demanding. These requests are coming from a broad variety of industries who have not previously considered user experience a priority. How are designers choosing to respond to the demand and responsibilities that go with new UX job responsibilities, and what skills does it tap?
       While demand in corporations for more design is high, innovative and creative individuals have more choice in how to see their ideas come to light with new crowd funding models and innovation models. Doreen is now CEO at Quirky.com which provides an extremely novel approach to developing products. Quirky has shifted the paradigm of listening to customers to listening to customer inventors.
       Top Career Takeaways & Learnings for You:
  • What the increase in UX demand means to the UX profession
  • What UX professionals need to do differently to deliver on the new UX demands
       industry is making
  • A new business model for empowering design and delivering experiences
  • From Ideas to Action You Dreamed it. Now Do It! BIBADetails 25
      Tracey Lovejoy
    Do you have a vision of what you want to be doing in five years' time? Are you clear about what your main objective at work is at the moment? Do you know what you want to have achieved by the end of today? Speakers at You in UX have likely filled you with possibilities of new career potentials as well as ways to improve your current situation. But how do you move from a list of possible ideas toward implementing those that will move you to the life you've dreamed of, all while balancing work, school or other daily commitments? Research has shown that setting specific and challenging goals leads to higher performance. If you want to succeed, you need to set goals. And once you have goals, you need to figure out the steps to make them a reality and the tricks that will keep you motivated and on track.
       Leadership and Career Coach Tracey Lovejoy will present proven strategies to help you identify and clarify your goals, break down goals into achievable chunks and maintain momentum, even when you have lost confidence or willpower. Only you have the ability to take charge of your future. Don't let the new possibilities you've imagined become a distant memory. Start taking action today!
       Top Career Takeaways & Learnings for You:
  • A set of questions you can use to clarify your goals
  • Ways to break those goals into bite-sized steps
  • Strategies to create accountability and maintain motivation
  • Shipping Innovation: Skills & Tools to Deliver on UX Vision BIBADetails 26
      Don Lindsay
    As UX professionals we have a vision of the experience customers expect when they engage in using our products. Delivering on this vision is full of challenges, and depending on where we sit in the organization challenges are different. The skills required to handle the challenge may sound the same but in reality they may be very different in execution.
       Don Lindsay is a veteran in navigating corporate R&D so his UX organizations can successfully deliver on UX visions. He has led teams to deliver some of the industry's defining experiences including Apple's Mac OS X, Microsoft Windows and most recently Blackberry 10. These platform experiences are long-term development commitments and require the collaboration of extremely large engineering teams. He has experienced the challenges UX faces as he has moved between individual contributor, director, and VP during his career. Knowing the needs of each partner, and keeping the goals of the UX vision intact, will ultimately define the product that the customer will experience.
       Top Career Takeaways & Learnings for You:
  • Hear what your development partners expect from UX, at all levels of a
  • Learn strategies for developing mutually-beneficial partnerships
  • Identify new skills necessary for defining & communicating UX goals and
  • Learn about the important of principle-based design to help resolve conflicts
  • Demystifying Negotiations for Creatives BIBADetails 27
      Ted Leonhardt
    Learn to negotiate with confidence and win the fees and salary you deserve.
       Ted uses real-world stories to demystify the negotiation process. Does negotiating intimidate you? Have you left a meeting with the vague feeling that you caved in too soon? Ted posits that feeling gun-shy and giving in too soon are common in the creative community, and that such costly missteps can be avoided. Using his own appealing illustrations and a light touch, the author identifies principles and strategies to help designers of every stripe earn more money.
       Top Career Takeaways & Learnings for You:
  • Beating back feelings of intimidation when negotiating
  • Jump-starting a stalled interview
  • Maintaining integrity at every stage of a job search or fee negotiation
  • Always behaving like an expert
  • Attracting the interviews you want
  • Never leaving money on the table that should be yours!
  • Managing Complexity and Making Progress -- Is This an Oxymoron? BIBADetails 28
      Sara Ortloff Khoury
    When a large global retail company requests progress in user experience how does UX leadership prepare to deliver? When the size and complexity of the business and the organization is immense where should you focus? How do you deliver results when the business you're delivering too is dynamic and constantly moving?
       Sara lives the experience of stepping into an executive leadership position which requires her to rapidly understand the complexity of the changing marketplace, enabling technologies, costumer behavior and innovate while deliver business results. She knows the strategic value of relationship maps to get up to speed and stay current with the right people in the organization. She knows how to translate between executives and teams and turn business problems into design opportunities. And she knows the importance of trust between herself and her team so they can continue being bold in expanding the impact of UX @WalmartLabs.
       Top Career Takeaways & Learnings for You:
  • Strategies to work effectively in large, complex organizations
  • Framing or reframing problems for maximum results
  • Balancing the needs of an innovation and being accountable to a profit/loss
  • PANEL -- Leveraging Organizational Savvy for UX Wins BIBADetails 29
      Rob Aseron; Melanie Fitzgerald; Christer Garbis; Jhilmil Jain
    Have you noticed that some people just seem to know what's going on before it happens? Or some people's projects are promoted and get additional resources? Or some people get invited to decision making meetings and others not? The question you might ask is 'What does it take to be one of those people?' This is all part of learning how to get stuff done outside of the formal processes -- leveraging an understanding of, and information about, people, teams and connections to achieve your objectives.
       This panel will explore the successes and failures of experienced UXers that have been navigating the currents of large organizations for years. Across our panelists they have navigated at least 9 large organizations including Google, Amazon, IBM, Microsoft, Yahoo! and HP. Tune into the conversation to learn tactics they use to negotiate resources and strategies to achieve their objectives whether it's managing up, working with clients, or growing careers -- all through the lens of real world examples of successes and failures. If you are hoping to increase your ability to swim in choppy waters, you won't want to miss this panel.
       Top Career Takeaways & Learnings for You:
  • Tactics to more successfully secure resources
  • Strategies to more effectively manage up
  • How to stay calm while embracing high-stakes, high accountability roles
  • PANEL -- Starting Your Own Agency: Using Your Design Thinking Skills in a New Way BIBADetails 30
      Luis Arnal; John Payne
    Have you ever considered going out on your own and starting your own agency? Do you know what it takes? What the potential pitfalls might be? What it takes to be ready to launch? Two world-renowned and successful agency owners will share their journeys of founding their own firms -- from where the idea was born, to humble beginnings renting a girlfriend's dining room table and working out of mom's apartment, to hiring first employees and then opening new offices. Luis Arnal, Founder and President of INSITUM, a leading innovation consultancy with offices throughout Latin America, will share his experiences of setting up a multinational business and the growing realization that building a business uses the same principles he learned in design school: conducting research on your clients, using frameworks to imagine the business, thinking of your employees as your users then designing, prototyping and iterating toward ideal experiences for a multicultural staff. John Payne, Founder and Principal at Moment Design, a digital product design firm in New York, will discuss his journey of creating company values that became both the core of how they design their experiences and deliver excellence to their clients, as well as the foundation of their company culture. You won't want to miss the opportunity to hear Luis' and John's personal accounts of the challenges and fulfilling rewards of starting your own agency.
       Top Career Takeaways & Learnings for You:
  • How to apply your existing design skills toward building a business
  • The importance of designing company values into the fabric of a company
  • How to recognize when you are ready to leap
  • The critical importance of having empathy for your clients
  • The Accidental Entrepreneur BIBADetails 31
      Rashmi Sinha
    Have you ever had an idea that you knew would make an amazing product? Did you ever want to take that idea and make it a product? Did you do anything about it or did you let the idea slip by, and then realized someone else had released your amazing idea? You're not alone if you have had this experience. However one HCI researcher did take action on her idea and turned it into an extremely successful business and that was Rashmi Sinha, CEO and co-founder of Slideshare. After Rashmi got her PhD she worked as a post-doc in the area of human-computer interaction, next she set up her own UX consultancy. Then she saw an opportunity to build a tool to fill a research need, that tool was MindCanvas. And then a new idea came along and she co-founded Slideshare. Sounds like a simple progression story? Not so, Rashmi had to face many challenges as she transitioned from someone who knew how products were made, to CEO of a major web service company. Slideshare, which was acquired by LinkedIn in 2012, has more than 10M presentations uploaded. From HCI researcher to co-founder and CEO of an amazingly successful company -- it is possible and she's proof.
       Top Career Takeaways & Learnings for You:
  • You will never know all you need to know before you get started so be
       prepared to learn on the job
  • Your first idea may not be the one that ships but you have to start somewhere
  • Sometimes making mistakes is better than overthinking the situation
  • Feedback Without Frustration BIBADetails 32
      Scott Berkun
    "Why don't the engineers make it like I told them to make it?" says the designer. "Seriously, why are they still complaining when I fixed the problem and now it works?" says the engineer. Does this sound familiar? Is it possible for developers, designers and marketers to talk about ideas without wanting to kill each other? Yes! And it starts by taking control over how you get feedback.
       Scott Berkun has first-hand experience of walking in the shoes of an engineering manager, program manager of online experiences, and usability specialist in the tech industry. His latest book, 'The Year Without Pants' is an Amazon best seller and details his most recent work experience as team leader at Automattic working in the distributed engineering environment of WordPress. His career roots are in UX which has influenced his view of the world as he became an engineer, so he has been a giver and receiver of feedback from various seats on an engineering team.
       Top Career Takeaways & Learnings for You:
  • Tactics to get and give feedback for your team to do great work
  • How to set and enforce ground rules for giving feedback
  • Secret mind control tricks
  • Adapting to Lead UX through Major Shifts and Transitions BIBADetails 33
      Robert Dietz
    There have been major shifts in where and how UX has been applied over the last two decades. Change has come about in technology capabilities (software and hardware), market places and business models, demand and capabilities of UX. Robert has trail blazed a UX path during these shifts. A website design/build pioneer, he founded his own company in the mid 90's to focus on transitioning traditional businesses to the web. Then at Microsoft he directed innovation work establishing new online models for brands such as Encarta, Office Live and Bing. Most recently he's transitioned to apply UX leadership at Sears Holdings Corporation, a retail company with a 100+ year history, where they are experiencing a business model shift that needs to embrace technology.
       Robert Dietz has applied his UX leadership savvy to push teams beyond traditional toolsets and methodologies to deliver key business results. As Robert has led his teams to drive UX forward through significant transitions he has adapted his UX organizations to take advantage of change and, in some cases, be the catalyst for that change. He will share key insights on where shifts have required him to adapt his UX leadership approach, and what he sees as key trends that are happening now in the UX industry and what UX leaders need to do to prepare and take advantage of those opportunities, including the shift to data-driven design.
       Top Career Takeaways & Learnings for You:
  • How to identify industry shifts and refresh your UX leadership skills to roll
       with the shift
  • How to build and manage a team to meet shifting business needs
  • Leadership skills required to onboard established industries to compete in
       the dynamic UX world
  • How to prepare and embrace the shift to data driven design
  • A Conversation with Phil Gilbert: What It Takes to Engineer Design into Corporate DNA BIBADetails 34
      Phil Gilbert
    Many of us face the challenge of shifting our company to a design mindset. Phil Gilbert, the General Manager at IBM Design, is doing something extraordinary to meet that challenge. And his actions have the potential to impact the role Design plays within the corporate world for all of us. Not only is Phil hiring more than 1,000 UX professionals over the next five years, he is working with the IBM senior leadership team to bring design thinking to the entire organization. We are fortunate to have Phil as our closing keynote speaker at You in UX to discuss this massive transformation, the strategies he is using to create this shift, such as Executive Design Camps, and what this could mean for the future of business and the future of Design.